Founded by Sanjukta Bhattacharjee, the Ethnic Wear Brand Records 80% Growth and Expands to International Markets
In a world dominated by global fashion trends, Poridheo.com is on a mission to revive the elegance of Indian ethnic wear, one outfit at a time. Founded in April 2023 by fashion enthusiast and entrepreneur Sanjukta Bhattacharjee, Poridheo.com has rapidly emerged as a trusted online destination for premium Indian sarees, kurtis, and ethnic ensembles.
With a deep passion for traditional craftsmanship and a sharp eye for design, Sanjukta launched the brand to bridge the gap between timeless Indian aesthetics and modern style sensibilities. The response has been nothing short of phenomenal. Within just a year, Poridheo.com has achieved an impressive 80% growth in sales, drawing thousands of customers across India who seek authenticity, elegance, and comfort in their wardrobe.
Now, the brand is ready to take the next big leap. Riding high on its domestic success, Poridheo.com is expanding into the UK market, offering its vibrant and handpicked collections to Indian diaspora and global fashion lovers alike. With a strong roadmap in place, the brand is also preparing to launch in the United States, continuing its mission to globalize Indian ethnic fashion.
“Poridheo is not just a brand; it’s a celebration of Indian heritage,” says Sanjukta Bhattacharjee, Founder of Poridheo.com. “We want to take the richness of our culture and textiles to the world, while supporting local artisans and preserving traditional designs.”
With a growing online presence, a loyal customer base, and an unwavering commitment to quality, Poridheo.com is positioning itself as a global face of Indian ethnic fashion — proudly made in India, loved across borders.
