Mumbai, India — 4th February 2026 : Excess inventory has emerged as one of the most under-addressed inefficiencies in Indian retail, manufacturing, and distribution. Despite faster supply chains and digital commerce, the process of liquidating surplus, near-expiry, or channel-sensitive stock remains slow, manual, and value-destructive.
To solve this structural challenge, Excess2sell today announced the launch of Liquidation-as-a-Service (LaaS) — India’s first enterprise-grade liquidation operating system designed to help brands recover working capital faster, without compromising brand equity.
LaaS formalises Excess2sell’s evolution from a transaction-led B2B marketplace into a liquidation infrastructure platform, enabling enterprises to treat liquidation as a managed service rather than an ad-hoc distress activity.
“The traditional liquidation model is broken — it’s slow, opaque, and risky for brands,” said Rajan Sharma, Founder & CEO, Excess2sell.
“With LaaS, we’ve built a brand-safe execution layer where enterprises can liquidate inventory in days instead of months, while retaining full control over pricing, visibility, and channels.”
From Ad-Hoc Clearance to Infrastructure-Led Liquidation
Unlike conventional clearance routes or trading-led models, LaaS is built around outcome-driven liquidation jobs — where brands define objectives such as speed, recovery thresholds, and channel sensitivity, and Excess2sell manages execution end-to-end.
The LaaS platform enables:
- Time-bound liquidation (often within 7–10 days)
- Confidential, B2B-only buyer access
- Controlled price discovery without public discounting
- Optional execution support without long-term inventory risk
Execution under LaaS is delivered through structured protocols including dedicated brand liquidation portals, managed auctions, and selective direct execution, depending on urgency and inventory type.
Technology-Led, Zero-Inventory Risk Model
LaaS is powered by Excess2sell’s technology stack, which combines demand mapping, pricing intelligence, and execution orchestration across multiple categories.
“Technology allows us to make liquidation predictable rather than reactive,” said Amit Kundra, Co-Founder & Technology Head, Excess2sell.
“Our systems match the right inventory to the right buyers under defined constraints, ensuring faster clearance without leakage or noise.”
The platform follows a zero-inventory, pass-through model, ensuring transparency, controlled exposure, and capital efficiency for enterprise clients.
Excess2sell operates a predominantly zero-inventory liquidation platform, selectively acquiring seller inventory only where demand visibility and network depth enable rapid, controlled liquidation.
Designed for Brands, Built for Scale
Excess2sell currently works with a network of 60,000+ verified B2B buyers across India, including deep penetration in Tier-2 and Tier-3 markets — enabling brands to access secondary demand pools without cannibalising primary sales channels.
“Brands don’t want more buyers — they want certainty,” said Anant Chaturvedi, Co-Founder & Business Head, Excess2sell.
“LaaS allows liquidation outcomes to be engineered around speed, discretion, and recovery, rather than forcing brands into one-size-fits-all clearance models.”
Having facilitated over ₹1,280+ crore in lifetime GMV, Excess2sell believes the introduction of LaaS positions the company to address India’s $30 billion surplus inventory opportunity with infrastructure-level discipline.
About Excess2sell
Excess2sell is India’s leading B2B platform focused on structured inventory liquidation. The company helps brands and enterprises monetise excess, obsolete, and blocked inventory through controlled buyer access, data-driven pricing, and outcome-linked execution.
With the launch of Liquidation-as-a-Service (LaaS), Excess2sell is redefining how liquidation is planned, executed, and measured in the Indian market.
Media Contact
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- +91 77388 70077
- www.excess2sell.com
