Bengaluru (Karnataka) [India], January 1:
As India’s creator economy continues to evolve, influencer marketers and talent managers are playing an increasingly important role in shaping authentic brand and creator collaborations. Among them, Siddharth M Iyer, a Bengaluru based independent influencer marketer and talent manager, is steadily emerging as a trusted name in the influencer marketing and talent management space.
With over four years of experience in influencer marketing, Siddharth began his journey in 2021, transitioning from the esports ecosystem into influencer marketing and talent management. His early exposure to performance driven digital communities helped him develop a strong understanding of audience behaviour, content credibility, and long term brand influence.
Over the years, Siddharth has worked with several reputed influencer marketing agencies and has also operated independently, giving him a well rounded perspective on both agency led execution and creator first management. Today, he independently manages Karnataka’s top 2 tech and infotainment influencers – @jd_techh and @one_type_rakshi_2.0, along with a select group of creators across similar content categories.
Focus on sustainable brand and creator collaborations
For the past nine months, Siddharth has focused extensively on building authentic and trust driven influencer campaigns, where audience credibility and long term value take precedence over short term visibility. His work involves closely guiding creators on content strategy, brand alignment, negotiation, and long term digital positioning.
Rather than focusing solely on one off promotions, Siddharth emphasises building sustainable partnerships that benefit brands, creators, and audiences alike.
“Influencer marketing works best when collaborations feel genuine and honest,” says Siddharth M Iyer.
Collaborations with leading Indian and global brands
Throughout his career, Siddharth has collaborated with a range of well known brands across technology, telecom, retail, and consumer sectors. His portfolio includes work with Samsung, Xiaomi, Lenskart, Lava, Airtel, Flipkart, ASUS, Sangeetha Mobiles & many more.
These collaborations span influencers, celebrities, and athletes, reinforcing his ability to manage diverse talent while delivering brand aligned digital campaigns.
Building a creator first talent ecosystem
Apart from client work, Siddharth has also built a strong personal presence within the professional and creator communities. He currently has 11.9K plus followers on LinkedIn, where he regularly shares insights on influencer marketing and creator management, and 10K plus followers on Instagram, where he engages with creators and brands on industry trends.
Looking ahead, Siddharth aims to establish Karnataka’s leading digital talent focused influencer marketing and talent management agency. His long term vision is to act as a reliable bridge between brands seeking authentic influence and creators looking to build sustainable digital careers.
As India’s digital ecosystem continues to grow, professionals like Siddharth are expected to play a crucial role in shaping the next phase of influencer marketing, one driven by trust, relevance, and long term value.
Official social handles
LinkedIn: https://www.linkedin.com/in/siddharth-m-iyer
Instagram: https://www.instagram.com/thesiddharthiyer
