When Santosh set out to build a personal care brand, he wasn’t thinking about luxury malls or premium salons. His vision was rooted somewhere far more real — in the small towns of India, in homes where quality often takes a backseat to affordability.
That’s where Glow & Care was born — out of a simple yet powerful mission:
“To make good skincare a basic right, not a luxury.”
The Spark Behind the Brand
Growing up in a Tier 2 city, Santosh knew the challenges of accessing effective, trustworthy skincare products. The market was either flooded with low-quality local options or international brands priced out of reach. “We deserve better,” he thought — and Glow & Care became his answer.
Founded in 2023, the brand started with just three handmade soaps. Today, it offers a growing portfolio of natural, chemical-free products, including shampoos, talcum powders, sunscreens, and creams — all tailored for Indian skin and weather conditions.
What makes Glow & Care stand out? Its commitment to nature-led formulations, honest pricing, and deep empathy for India’s real consumers.
Made for Bharat, Built on Trust
Glow & Care’s growth story isn’t powered by massive ad spends. Instead, it’s fuelled by word of mouth, local trust, and a razor-sharp focus on quality. “Our customers aren’t just buying a product — they’re buying into care, safety, and Indian values,” says Santosh.
Every soap is free from parabens and harsh chemicals, infused with traditional ingredients like haldi, chandan, neem, tulsi, and aloe vera — time-tested and grandmother-approved.
The brand’s digital-first approach via www.glowandcare.in makes shopping easy for even first-time buyers. At the same time, Glow & Care is expanding offline through local kiranas, beauty stores, and micro-distributors in small towns.
From Kitchen Sink to Mass Market
Like many successful startups, Glow & Care had humble beginnings. “The first soap was made in a small rented kitchen space,” Santosh recalls. “We packed it ourselves, stuck hand-written labels, and sent out samples door-to-door.”
Fast-forward to 2025, and the brand is shipping across India, garnering love from customers in places like Bareilly, Nashik, Durgapur, and beyond. Its Instagram page is filled with glowing testimonials from young women, mothers, and even men who’ve made the switch to clean, desi skincare.
The Road Ahead
With a mission to reach 10 million households by 2027, Glow & Care is now exploring regional-language marketing, influencer partnerships, and plans to launch baby care and men’s grooming lines in the coming months.
“We want to grow, but without losing sight of why we started,” Santosh says. “This brand isn’t just about glowing skin. It’s about dignity, access, and care — for everyone.”
Glow & Care isn’t trying to be fancy. It’s trying to be fair. And in a world chasing beauty ideals, that might just be the most beautiful idea of all.
Explore the brand at www.glowandcare.in
