In an age where global consumers are seeking authenticity, sustainability, and meaningful design, one brand from India is quietly but powerfully transforming how homes are styled and stories are told one handcrafted piece at a time. Simply Soho, a contemporary homeware label founded by Simran Walia and based in Faridabad, Haryana, is redefining Indian craftsmanship for the modern lifestyle.
At its core, Simply Soho is a celebration of India’s rich artisanal heritage fused seamlessly with minimalist, modern design sensibilities. Through curated collections of handcrafted crockery, elegant tableware, and luxe marble décor, the brand not only delivers beautiful home accessories but also honors the centuries-old craftsmanship of Indian artisans.
“We wanted to create more than just products. We wanted to create an experience — where every item tells a story of heritage, of hands that shaped it, and of homes that embrace it,” says Simran Walia, Founder and CEO of Simply Soho.
Crafted with Purpose: Tradition Meets Modern Living
In a market flooded with mass-produced and imported homeware, Simply Soho stands apart by reimagining traditional Indian craft techniques for the modern home. Their commitment to ethical sourcing and sustainable production ensures that each piece — whether a sleek marble platter or hand-glazed dinner plate — is both eco-conscious and rooted in cultural authenticity.
What makes Simply Soho truly unique is its deep connection with artisan communities across India, particularly in Rajasthan and Uttar Pradesh. Each product is a collaborative effort — blending the artistic legacy of India’s finest craftspeople with contemporary design direction to suit evolving urban lifestyles.
A New Era of Indian Luxury Living
Simply Soho’s signature aesthetic is subtle yet striking: clean lines, natural textures, and minimalist elegance, infused with a distinct Indian soul. This thoughtful blend has not only resonated with urban Indian customers but has also caught the eye of international audiences seeking timeless, meaningful homeware.
“Our customers are discerning homemakers, design lovers, and individuals looking for conscious gifting options,” says Walia. “They value storytelling, heritage, and the beauty of handmade pieces. We help them elevate their homes and gifts with something that’s not just aesthetically pleasing, but also deeply meaningful.”
Key Milestones and Achievements
Since its inception, Simply Soho has carved a niche in the premium home décor space, earning recognition on leading design and lifestyle platforms for its role in reviving and redefining Indian artisanal traditions. The brand has also expanded its artisan network significantly, ensuring fair wages, sustained livelihoods, and skill development opportunities for local craftspeople.
One of the company’s most celebrated launches is the Marble Luxe Collection — a stunning line that marries age-old marble carving techniques with refined, modern forms. The collection reflects Simply Soho’s commitment to timeless elegance and craftsmanship, making it a favorite among interior stylists and luxury gift buyers alike.
Looking Ahead: New Initiatives and Upcoming Launches
Innovation and storytelling remain at the heart of Simply Soho’s evolving vision. In preparation for Diwali 2025, the brand is working on a festive gifting range that combines functionality with luxurious design — perfect for those who want to give gifts with cultural depth and aesthetic appeal.
Additionally, Simply Soho is preparing to launch its much-anticipated “Artisan Stories” campaign — a heartfelt initiative that will spotlight the lives, journeys, and creative processes of the artisans behind the brand’s products. Through this, the company aims to deepen the connection between consumers and makers, while fostering greater appreciation for handmade art in a fast-moving world.
A Commitment to Conscious Living
Simply Soho is more than just a homeware brand; it’s a movement toward conscious consumption, cultural pride, and creative collaboration. With a clear vision, deep respect for tradition, and an unwavering focus on quality and sustainability, the company is poised to become a global ambassador for India’s artistic heritage.
From elegant dinner settings to thoughtful festive gifts, Simply Soho invites you to bring home not just décor — but a legacy.
Contact Information:
Website: https://simplysoho.in
Email: [email protected]
