Bengaluru, India, October 2025
As AI assistants change how people search and discover products, Snezzi, a new AI Visibility Platform, has launched to help brands understand and improve how they appear across AI-powered discovery platforms. Positioned at the intersection of search, content, and automation, Snezzi enables businesses to track, act, and measure their visibility within AI systems such as ChatGPT, Perplexity, and Microsoft Copilot.
Founded by Nikunj Thakkar, Upahar Sood, and Gautham Seshadri, Snezzi is a Generative Engine Optimization Platform that helps companies strengthen their visibility across AI-driven discovery platforms. Instead of optimizing for traditional search engines, brands can now optimize for how AI systems understand, cite, and recommend them.
“AI search has quietly become the new front door to discovery,” said Nikunj Thakkar, Co-founder of Snezzi. “People are asking AI assistants what to buy, where to go, and which brand to trust. Most companies have no idea if they are part of that conversation. Our platform gives them the visibility and the ability to act.”
The Snezzi AI Visibility Platform analyzes hundreds of prompts that real users ask AI assistants. It identifies whether a brand appears in those results, highlights competitors who do, and provides clear actions to improve visibility. Using AI-powered insights and structured data optimization, Snezzi helps brands enhance discoverability and credibility through Generative Engine Optimization (GEO).
Beyond monitoring, Snezzi includes automation features. Its upcoming CMS-native agents for Shopify and WordPress automatically apply technical fixes, optimize schemas, and ensure AI-readiness at scale. “We are building Snezzi to not only analyze AI visibility but to continuously improve it,” said Gautham Seshadri, Co-founder of Snezzi.
Early results from Snezzi’s AI Visibility case studies show measurable increases in AI citations, organic website traffic, and conversion rates for brands in SaaS, D2C, and wellness sectors. This confirms that AI Visibility is becoming as important as SEO once was.
“With Generative Engine Optimization, every brand has a new opportunity to compete,” said Upahar Sood, Co-founder of Snezzi. “Snezzi helps them take control of how they appear across AI platforms and build long-term visibility that compounds over time.”
Snezzi is now open for early access. See how your brand shows up in AI search. Get your free AI Visibility Report at snezzi.com/ai-audit.
