India’s streets have always been full of life — busy, energetic, and full of stories. Now, they’re becoming a powerful medium for brands to connect with people in a whole new way. Wrap2Earn Carnival, created by Wrap2Earn, India’s first experiential transit advertising agency, is transforming everyday commutes into an engaging brand experience. By blending movement with interaction, this new format is reshaping Out-of-Home (OOH) advertising, turning vehicles into mobile campaigns that inform, entertain, and make a lasting impression.
“Our lens on OOH is simple: it should be where people are, when they’re most receptive, and in a form that catches them off-guard in a good way, we think of it less as an ad placement and more as creating moments of brand presence” says Manuel Fernandes, co-founder of Wrap2earn
From Pioneer to Platform: The Wrap2Earn Journey
The vision behind Wrap2Earn was straightforward: unlock the untapped potential of transit media in India by connecting vehicle owners with brands seeking broader visibility. Initially seen as an alternative advertising channel, Wrap2Earn steadily scaled into a full-service transit media partner for marketers across sectors. With its ability to reach hyperlocal audiences and provide measurable impact, it soon established a niche within India’s expanding OOH ecosystem.
Over time, the company’s ambition grew. National campaigns, city-specific roadshows, and now, experiential formats like Carnival reflect its evolution from facilitator to brand partner. Carnival, in particular, embodies a new creative approach to transit media—one that blends physical presence with narrative-led execution, allowing campaigns to live on the road and across digital channels.
Not Just an Ad—An Experience in Motion
Carnival by Wrap2Earn isn’t just an ad on wheels—it’s a full-fledged experience designed to make brands move in more ways than one. It all starts with strategy. We begin by identifying the right locations using a mix of data and on-ground insights—pinpointing high-footfall areas, dense traffic routes, and moments of cultural relevance. From there, we dive into the details: selecting the perfect vehicles, planning compliant routes, and designing standout creatives that don’t just pass by—they stop people in their tracks.
But what really sets Carnival apart is how it brings everything together. It’s not just about wrapping a car or placing a logo—it’s about creating something people want to look at, talk about, and share. Our campaigns often include everything from influencer-driven content to AR filters and social challenges, giving audiences ways to interact with the brand beyond the street. Every step is handled end-to-end by our team from creative concepting to logistics, permitting, tracking, and post-campaign reporting, so brands can focus on the story they want to tell, and we take care of bringing it to life.
For brands that want more than just visibility, those looking to spark curiosity, connect with communities, and leave a lasting impression. Carnival is more than a format. It’s a celebration on wheels. It turns traffic into theatre, city streets into storytelling spaces, and everyday commutes into memorable brand journeys.
Tata Capital and Heritage Foods leveraged convoys of branded cars as part of their Wrap2Earn campaigns, turning everyday roads into high-impact brand touchpoints—an approach we also offer through customizable roadshows tailored for scale and visibility.
Wrap2Earn teamed up with the beauty brand “Tira” to bring an unexpected twist to traditional marketing—a custom-built tuk-tuk turned into a mobile popsicle station! Designed to beat the Mumbai heat and drive traffic (literally and figuratively), the campaign blended eye-catching branding with a cool summer treat, offering a sensory experience no passerby could ignore. Each campaign demonstrated how transit advertising can deliver PR moments that feel native to the environment. By turning roads into stages and vehicles into storytelling tools, Wrap2Earn helped these brands build a presence that was not only seen but also shared, both on the ground and across digital platforms.
The Rise of Experiential OOH in India
India’s Out-of-Home (OOH) advertising sector is undergoing a noticeable transformation, with double-digit annual growth driven by urban expansion and increased commuter traffic. Transit advertising, in particular, is gaining momentum as brands seek to engage consumers during their daily journeys, converting real-world moments into immersive storytelling platforms for brands.
In this evolving landscape, Wrap2Earn Carnival is redefining mobile advertising by turning vehicles into experiential storytelling platforms. These aren’t just branded cars; they’re mobile installations designed to command attention and spark interaction. This approach proves especially effective in densely populated urban areas, where traditional static billboards often blend into the background noise.
The Road Ahead: Transit Media as Creative Infrastructure
As digital channels become increasingly saturated, real-world touchpoints are regaining importance in the media mix. OOH, and specifically transit media, offers an opportunity to cut through the noise, not by being louder, but by being more immersive and contextually present.
Wrap2Earn Carnival is uniquely positioned for this shift. Its Instagrammable formats and campaign customizability allow brands to spark conversations that originate offline and organically transition online. For marketers looking to connect with urban consumers on the move, this format provides a powerful alternative to conventional OOH or fleeting digital ads.
Integrated with the Wrap2Earn Carnival—our curated fleet of creatively wrapped vehicles—LytAds adds a dynamic digital layer to physical storytelling, turning every moving asset into a dual-impact media touchpoint that captures attention both visually and contextually. LytAds is using technology to modernize out-of-home advertising by adding high-resolution smart screens mounted on top of public transport vehicles. Our high-impact advertising media platform gives brands a cost-effective and eye-catching way to reach and engage with a range of diverse target audiences throughout the city.
From Fintech and FMCG to entertainment and beauty, Wrap2Earn is working closely with India’s most forward-thinking marketers to redefine what a street-level campaign can accomplish. As brands demand more measurable, creative, and audience-focused solutions, transit media formats like Carnival are likely to become core elements of integrated brand strategy.
