When 1INME was launched two years ago, biolinks were seen mostly as the domain of influencers and creators – a quick way to share multiple social media handles, content, or products through one link. But in recent months, a shift has begun. Startups in India are increasingly adopting biolinks not just as side tools, but as their first branding asset.
From Influencers to Startups: The Shift
At multiple startup networking events, club gatherings, and exhibitions, 1INME observed a common trend. While early adopters were influencers and creators, now founders and startup teams are relying on biolinks to present their businesses, sometimes even before building full-fledged websites.
For a young founder at the ideation stage, spending lakhs on website development is rarely feasible. But a 1INME biolink acts like a mini-website, instantly giving their brand a professional face. Whether they are talking to investors, pitching at club events, or putting up stalls at startup exhibitions, these biolinks provide a single digital identity — customizable, branded, and cost-effective.
Branding Made Accessible at Any Stage
What sets 1INME apart is its focus on branding, not just links. With deep customization options – colors, fonts, layouts, and block-level design — even a founder at the idea stage can make their startup look polished and professional.
As one user remarked at a startup stall:
“It looks like I already have a brand, even though I am still prototyping my idea.”
This is the power of perception. For early-stage founders, the ability to look professional builds trust and opens doors, whether it’s convincing a first client or attracting an angel investor.
Why Non-Tech Startups Benefit the Most
In India, many entrepreneurs come from non-tech backgrounds like restaurants, apparel, services, fitness, education, and more. For them, managing websites or hiring developers is both costly and intimidating.
1INME promotes the idea that non-tech startups should spend their limited resources on marketing, not heavy website development. With biolinks, they can quickly showcase services, accept payments, collect leads, and share updates without writing a single line of code.
The result? Faster go-to-market, stronger branding, and better focus on customers.
Multiple Biolinks, Multiple Audiences
Another advantage for startups is the ability to create multiple biolinks under the same account.
For example:
A SaaS startup can have one biolink for investors (pitch deck, team info, funding ask).
Another biolink for customers (product features, demo video, payment links).
A third one for hiring (job openings, culture highlights, application forms).
This targeted approach means startups can present the right story to the right audience — something a single generic website often fails to do.
Business on the Go: Cab to Client Meetings
Perhaps the most interesting trend is how startups are creating biolinks on the go.
Several founders have shared how they set up or update their 1INME pages while sitting in a cab on the way to client meetings, preparing a proposal link tailored to that specific client. Instead of carrying printed brochures or sending bulky PDFs, they just send a single 1INME link.
This agility saves time, reduces cost, and impresses clients with a modern, digital-first approach.
Events and Stalls: Real-World Validation
At startup events and stalls, 1INME itself has been showcasing the power of biolinks. Visitors see live examples of how a simple page can act as a complete business identity. Several startups have adopted 1INME right from these events, proving that the model resonates strongly with real-world founders.
The Bigger Picture
The rise of biolinks in the startup ecosystem signals an important shift:
Branding is no longer a “later stage” activity. Even at ideation, startups want to look professional.
Digital presence is not just about having a website – it’s about having flexible, shareable, smart pages that adapt to different needs.
Tools like 1INME are democratizing digital identity, making it possible for small, resource-limited founders to compete with bigger players in terms of perception.
With over 3 lakh users across 67 countries, 1INME is now seeing startups join influencers, SMEs, NGOs, and creators in using the platform to manage and grow their presence.
Conclusion
Biolinks may have started as a creator trend, but in India, they are fast becoming a startup necessity. For early-stage founders, the ability to project professionalism, adapt messaging, and market without heavy spends is invaluable.
As the startup ecosystem grows, platforms like 1INME are ensuring that no founder feels left behind just because they can’t afford a website or marketing team. In the digital-first world, even a founder with just an idea can step onto the stage and say with confidence:
“Here is my brand — scan this link.”
And that simple act of sharing a biolink may well be the first step to building the next big company.
Website :- https://1in.me
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