Muscle Lab International Announces Launch of MAXFYRE Nutrition, a New Wellness and Sports Nutrition Brand

Mohali, India Muscle Lab International founded and led by entrepreneur Shivesh Kumar , has announced the launch of MAXFYRE Nutrition, marking the company’s entry into India’s expanding wellness and sports nutrition market. The newly launched brand focuses on performance-oriented nutrition products designed to support fitness, strength, and overall well-being.

The launch represents a strategic expansion for Muscle Lab International, aligning with rising consumer demand for reliable and high-quality sports nutrition products in India.

Entry into India’s Growing Fitness and Wellness Market

India’s fitness and wellness sector has seen significant growth in recent years, driven by increasing health awareness, gym culture, and lifestyle changes. MAXFYRE Nutrition aims to address this demand by offering nutrition products developed with an emphasis on formulation quality, ingredient transparency, and consumer safety.

According to the company, MAXFYRE Nutrition has been positioned to serve fitness enthusiasts, athletes, and individuals seeking structured nutritional support as part of their wellness routines.

Leadership Backed by Brand-Building Experience

Founder and Chief Executive Officer Shivesh Kumar brings prior experience from the beauty and professional care industry. He is also the founder of Innovative Beauty Care, a company that owns and operates multiple professional brands, including Well Straight Professional, Fayren Beauty Professional, and Auran Professional.

These brands have established a presence across professional salons and distribution networks in India. With MAXFYRE Nutrition, Kumar extends his entrepreneurial focus into the wellness and sports nutrition segment.

Speaking on the launch, Kumar said,

“MAXFYRE Nutrition is an extension of my journey as an entrepreneur. After working extensively in professional beauty and personal care, entering the wellness and nutrition space was a logical next step. The objective is to build a brand that consumers can trust for quality and consistency.”

Product Focus and Brand Philosophy

MAXFYRE Nutrition has been developed under the philosophy of supporting performance and everyday fitness needs. The brand name reflects an emphasis on energy, strength, and discipline, core values commonly associated with sports nutrition.

The initial product portfolio includes wellness and fitness-focused nutrition products such as mass gainers, formulated to support calorie intake, muscle development, and workout recovery. The company states that its formulations are developed using quality-controlled raw materials and aligned with industry compliance standards.

MAXFYRE Nutrition’s product development approach prioritizes:

Ingredient quality and sourcing
Nutritional balance
Regulatory compliance
Consumer usability and taste

Quality Standards and Consumer Transparency

Muscle Lab International has emphasized quality assurance as a key pillar behind MAXFYRE Nutrition. The company reports following structured quality control measures during manufacturing and packaging processes.

Transparency and responsibility are essential in the nutrition category,” Kumar added. Consumers today expect brands to be accountable. Our focus with MAXFYRE Nutrition is to deliver products that meet expectations without compromising on quality.”

Distribution and Market Strategy

MAXFYRE Nutrition plans to expand its presence across both online and offline channels, including digital platforms, retail distribution, and fitness-focused networks. The company aims to gradually build visibility through partnerships with fitness professionals, gyms, and wellness communities.

The long-term strategy includes expanding the product range and strengthening brand accessibility across multiple regions in India.

About Muscle Lab International

Muscle Lab International is a wellness-oriented company focused on the development of sports nutrition and fitness support products. The company operates with an emphasis on research-driven formulations, compliance standards, and consumer-centric brand building.

About the Founder

Shivesh Kumar is an Indian entrepreneur with experience in beauty care, professional products, and consumer brand development. As the founder of Innovative Beauty Care and Muscle Lab International, he has launched and managed multiple brands across different segments, focusing on long-term growth and market relevance.

Outlook

With the launch of MAXFYRE Nutrition, Muscle Lab International enters a competitive yet rapidly evolving market. The company aims to build the brand steadily by focusing on product quality, distribution reach, and consumer trust.