Pune, India — August 2025 — In a business climate where most small ventures struggle to survive beyond their first few years, Sunjjoy Chaudhri has built a reputation for helping entrepreneurs turn uncertainty into clarity, and clarity into growth. This month, that commitment to India’s business community was recognised when Chaudhri, founder of Pune‑based consulting firm Setup Mastery, received the coveted Bharat Udyog Sanman Puraskar 2025.
The award, presented at a high‑profile Pune ceremony hosted by Swiftnlift Media Group, named Chaudhri India’s Best Business Case Study Expert of the Year. It was handed over by two figures who themselves symbolise excellence in their fields — celebrated actress Sonalee Kulkarni and Navnath Yewale, the entrepreneurial force behind Yewale Amruttulya.
Chaudhri’s consulting work goes beyond standard business advice. He has pioneered an approach he calls Self Case Study™, a process where founders look inward before they look outward. In his view, scaling a business without first addressing the founder’s decision‑making patterns, operational blind spots, and misaligned strategies is like “building on quicksand.” His methodology combines real‑world case study analysis with founder psychology and operational restructuring, creating strategies that are both practical and deeply personal.
Over the years, this approach has guided more than 1,500 businesses — from local retailers to manufacturing units, from solopreneurs to multi‑generational family firms. The results are not just higher revenues or improved efficiency, but stronger leadership, better decision‑making, and renewed confidence among business owners.
One of his signature offerings, the Self Case Study Workshop, has become a sought‑after program for entrepreneurs seeking to reset their strategies. Participants walk away with actionable templates, customised execution roadmaps, and — perhaps most importantly — the mental clarity to steer their businesses with purpose.
Chaudhri’s credibility comes from more than just theory. His career began with its fair share of challenges and failed ventures. But instead of treating these as closed chapters, he dissected them — identifying what went wrong, why it happened, and how to prevent it. These lessons became the blueprint for Setup Mastery, a consultancy designed for the realities of Indian entrepreneurs who face tight budgets, changing markets, and intense personal pressures.
Now, with the Bharat Udyog Sanman Puraskar to his name, Chaudhri is preparing to scale his own impact. His plans include launching a digital learning hub for Indian business case studies, introducing a business thinking bootcamp for young entrepreneurs, and expanding partnerships with MSME networks and incubation centres. His forthcoming book, “Do Self Case Study”, will serve as a guide for entrepreneurs navigating the chaos of growth with a structured, clarity‑first mindset.
Speaking at the award ceremony, Chaudhri reflected, “The path to real business growth starts with understanding yourself as a founder. India needs more entrepreneurs, yes — but more importantly, it needs entrepreneurs who are clear in their thinking. Clarity is the ultimate growth accelerator.”
For India’s small business community, Chaudhri represents a different kind of leadership — one that prizes structure over shortcuts, alignment over urgency, and self‑awareness over blind ambition. As Setup Mastery continues to expand its reach, the message remains the same: before you scale your business, scale your clarity.
