In the fast-evolving world of online coaching business, where personal branding and online presence can make or break your business careers, one young entrepreneur has carved out a niche that few had considered before him. Shubham Tople, founder of ST Media, is quietly becoming a sought-after expert for dating coaches for men across the world. His work, while unconventional in its focus, highlights the benefits of niching down and combing his expertise digital marketing, Automation and entrepreneurship.
Building a Business Around a Niche
At first glance, the idea of a marketing agency exclusively for dating coaches for men may sound narrow. But for Shubham Tople, that focus has been his greatest strength. He launched ST Media with a clear proposition: to help dating coaches not only reach their audiences but also scale their practices into sustainable six- and seven-figure businesses.
Drawing from his background in online marketing and sales systems, Shubham Tople developed frameworks that combine both “done-for-you” and “done-with-you” solutions. This hybrid model, he says, allows coaches to quickly implement professional systems while also learning how to manage their growth independently. By working with him on a regular bases they have gained insights into the industry that other generic agencies just cannot provide.
Clients Across Borders
What began as a specialized experiment has turned into a portfolio of global clientele. Shubham Tople has worked with leading figures in the dating and relationship coaching industry, including Jared Psych Lawrence of Modern Success, Dale Valor, Kosmo PUA who was featured on VH1 in the show the pickup artist, Gor, and Rupin Rach. These collaborations extend far beyond ad campaigns: they involve building personal brands, managing online communities, and creating ecosystems where coaches can build a sustainable long career by helping men in the dating world.
The results have been amazing for his clients. Many of his clients have been featured in mainstream publications and on major platforms including CNN, MTV, VH1, FOX, NBC, CBS, Amazon, and Bravo. While Shubham Tople remains behind the scenes, his ability to position his clients as authorities in their field has made him a name to know in coaching business circles.
A Personal Story Behind the Professional Path
Shubham Tople’s journey into this niche was not purely business driven. He has openly spoken about experiencing heartbreak earlier in life, an event that led him to explore the dating coach industry. He too sought after what different dating coaches could offer and how they can change men’s lives. What began as a personal journey gradually transformed into a professional calling. His experience gave him insight into the struggles and aspirations of both coaches and their clients, shaping his unique value first approach to consulting and branding.
Entrepreneurial Footprint Beyond ST Media
While ST Media is his flagship venture, Shubham Tople is no stranger to building digital properties. He owns and manages multiple online businesses, including Noobs2Pro.com, AnimeRankers.com, and HackerAcademy.org. Collectively, these sites attract thousands of visitors monthly and diversify his business portfolio.
This breadth of experience has also sharpened his skills in search engine optimization (SEO) and content marketing areas he considers indispensable for modern coaching businesses. “Authority is the new currency,” he often emphasizes, underscoring why he invests heavily in strategies that put his clients at the top of search engines and even AI-driven platforms such as ChatGPT, Grok, Gemini or Perplexity.
Marketing in the Age of AI
One of the key features of Shubham Tople’s consulting style is his use of artificial intelligence. Unlike traditional marketing consultants, he leans into AI tools to automate repetitive tasks, analyze client data, and optimize campaigns. This approach not only saves time for his clients but also ensures they remain competitive in an increasingly automated online world.
“AI is not here to replace coaches it’s here to grow them,” Shubham Tople explains. “A dating coach should focus on changing lives of men, not worrying about lead generation algorithms. That’s where he come in.”
Vision and Mission
Looking ahead, Shubham Tople’s ambitions are quite large. His stated mission is to make ST Media the leading global agency for dating coaches making millions and helping men all around the world connect with the right coaches. The motto he has adopted for his company, “Helping Dating Coaches Help Men Around the World,” neatly summarizes his philosophy.
For him, the work is not just about scaling revenue but also about magnifying impact it has on saving men’s lives and helping them meet the women of their dreams. Dating coaches, he argues, influence more than just individual relationships they contribute to healthier communities and societies. By helping dating coaches with powerful marketing systems, he believes he is indirectly contributing to that larger mission of helping men around the world be better.
Industry Recognition and Reputation
Shubham Tople’s recognition comes from consistent client results. His track record over five years of marketing experience, more than 20 dating coaches for men worldwide including famous names like Jared Psych Laurence and Kosmo, along with the dozens of completed projects with high satisfaction rates speaks for itself. He has also earned a reputation for his direct, results and value-oriented style. Provide value first is his sales philosophy.
Challenges and Opportunities
Of course, operating in such a specialized niche is not without its challenges. The dating coach industry often faces skepticism, both from mainstream audiences and from within broader coaching communities. Shubham Tople acknowledges this but argues that the results coaches deliver to their clients outweigh the stigma. Dating coaches due to red pill and the manosphere have earned a bad name. He wishes to change that and show how dating coaches can change men’s lives.
“There is always hesitation when you do something unconventional,” he says. “But innovation happens in the same place. By specializing in this niche so deeply, we’ve created strategies that general agencies can’t match.”
Looking Forward
As Shubham’s ST Media continues to expand, industry experts are watching whether Shubham Tople can maintain his focus while scaling up his niche business. If his trajectory so far is any indication, he is likely to remain an influential figure in both niche marketing and the broader online marketing landscape.
In a world filled with generic digital agencies, Shubham Tople stands out for his unusual focus on his niche category. What began with personal heartbreak has grown into a business model that helps men all around the world.
