Gurgaon, India — The Kachori Story is not just a brand it’s a movement. A new-age QSR concept built to celebrate the timeless appeal of kachoris, the brand brings together age-old recipes and modern culinary innovation in a format that resonates with today’s fast-paced, food-loving generation.
Co-founded by Jai Agarwal and Yash Chandak, two passionate entrepreneurs with deep roots in the Indian snacks industry, the concept was born out of a desire to revive a snack deeply embedded in India’s cultural and emotional fabric.
The idea took shape during the pandemic, when Jai, Yash, and advisor Deepak Agarwal began exploring India’s lesser-documented kachori traditions. What followed was a three-year research and development journey—travelling across cities, lanes, and households, decoding how each region folds, fills, and fries its kachoris.
From Rajasthan’s spice-forward moong dal to Bengal’s hing-laced urad fillings, the menu today is a celebration of culinary anthropology designed to stir memories while offering something entirely fresh.
“The Kachori Story is deeply personal to us. Growing up, kachoris weren’t just food — they were tradition, memory, and identity. With this brand, we set out to honour that emotion while reinventing the experience for today’s India. It’s about bringing forgotten flavours back into the spotlight and celebrating the cultural pride that comes with every bite,” say co-founders Jai Agarwal and Yash Chandak.
At the culinary helm is Chef Vineet Manocha, whose 30+ years of experience across global hospitality names like The Oberoi, Hyatt, and Radisson has shaped a meticulously developed menu crafted through three years of R&D. Every kachori is an homage to tradition, designed to spark memory and curiosity.
For Design Dimensions, the design team of The Kachori Story, design isn’t just decoration, it’s storytelling in every bold line and smiling face. From the brand identity to the packaging, posters, interior spaces, and wall graphics, the visual language is built around characters you’ve grown up with: the street-smart college girl, the bindi-wearing aunty, the mustachioed uncle with strong opinions and stronger chai. These aren’t mascots, they’re everyday legends. The “everyman” and “everyday” spirit is at the heart of our design system, reminding you that kachori is loved by everyone. Bold stripes, cheeky copy, and immersive spaces tie it all together, creating a brand that feels as familiar as a Sunday snack at home, yet as fresh as the mint chutney on top.
The Kachori Story is not just a culinary venture, it’s a cultural dialogue. It revives a snack often lost to commercial homogeneity, placing it back on the map with pride. In doing so, the brand taps into a rising hunger for rooted Indian flavours, cleaner food formats, and emotionally resonant experiences. It’s a brand that speaks to Gen Z’s love for authenticity, millennials’ nostalgia, and families looking for safe, hygienic versions of what they grew up eating.
From the bold spices of Rajasthan to the delicate hing notes of Bengal and the hearty fillings of Uttar Pradesh, The Kachori Story offers a pan-India flavour journey that celebrates regional diversity. Designed as a modern quick-service model, the brand delivers fresh, flavourful food with speed and consistency — without compromising on authenticity. Each kachori is a product of three years of chef-led research and development, reflecting a deep commitment to culinary storytelling. At its core, The Kachori Story is more than a food brand — it’s a cultural revival that rekindles India’s emotional connection with one of its most beloved snacks.
The Kachori Story offers a multi-sensory journey through India’s streets with a curated menu that pays homage to the country’s diverse culinary traditions. Highlights include the flaky, spiced Rajasthani Moong Dal Pyaaz Kachori, the aromatic Bengali Hinger Kachori served with classic aloo sabzi, and the Green Peas & Cracked Pepper Kachori, a reimagined winter favourite from North India. For those with a sweet tooth, the brand offers indulgent Seasonal Dessert Kachoris filled with jaggery, coconut, or rabri. Completing the experience are comforting Kachori Combos and Chaats, thoughtfully paired with in-house chutneys, sabzis, and traditional Indian beverages — delivering nostalgia in every bite.
The Kachori Story is currently delighting food lovers across Gurgaon with six vibrant locations: Sector 43 (Vyapar Kendra, Sushant Lok Phase 1), the food court at AIPL Business Club in Sector 62, HUDA Market in Sector 46, Sapphire Mall in Sector 83, and HUDA Market in Sector 56. Each outlet offers a unique entry point into the brand’s flavourful world, making the kachori experience accessible to diverse audiences across the city.
