The collaboration combines premium in-app brand takeovers, targeted cohort marketing, and on-ground creator experiences to drive discovery and engagement
11.02.26 | New Delhi
Woodland, one of India’s leading outdoor and lifestyle brands, has partnered with Explurger, the world’s only social media platform for travellers, explorers, and adventure sports enthusiasts, with 18 million users across 65 countries, to roll out a series of high-impact brand innovation and advertising campaigns across India. The partnership features premium in-app brand integrations and creator-led activations, reinforcing Woodland’s presence across both digital and experiential touchpoints.
The partnership reflects a strong alignment between Woodland and Explurger around an outdoor-first ethos. With its community of exploration-led and outdoor-first users, Explurger provides Woodland with a contextually relevant platform to connect with audiences who naturally align with exploration and active living, making the collaboration strategically effective for targeted brand engagement.
As part of the initiative, Woodland leveraged Explurger’s location-led discovery and community-driven engagement to execute a series of high-impact in-app brand campaigns. These included a premium app-open logo takeover, combined with targeted cohort marketing to reach exploration-led audiences during peak engagement windows, especially over weekends. The campaign was rolled out in multiple phases to ensure sustained visibility across key audience segments.As part of the collaboration, Woodland also executed a dedicated on-ground brand activation through Explurger’s Creator Connect initiatives, taking the campaign beyond in-app visibility and into real-world interactions. At a recent Creator Connect event held at Rhythm, Gurugram, over 60 curated travel and lifestyle creators participated in interactive, game-led engagements featuring Woodland branding, encouraging organic participation and content creation.
As Woodland continues to evolve its engagement with exploration-driven consumer communities, the brand plans to further build on such integrated digital and on-ground collaborations with Explurger. By maintaining a strong presence across immersive in-feed display and video formats, as well as discovery-driven placements within the Trending and Reward sections, the campaign delivered higher brand recall and impact, driving a 33% increase in impressions and a 24% uplift in clicks.
“At Woodland, relevance comes from engaging consumers in contexts that reflect exploration and outdoor living. Our collaboration with Explurger enabled us to connect with exploration-driven audiences through digital innovation and on-ground experiences that feel natural and authentic,” said Nikita Malhotra Singh, Head of Digital Marketing, Woodland (Aero Club) Pvt Ltd.
“Explurger is built to inspire people to step out and explore, and brand collaborations work best when they align naturally with that intent. Our partnership with Woodland brought together location-led discovery, contextual engagement, and creator-driven amplification to connect with exploration-led communities in an authentic, non-intrusive way,” said Jitin Bhatia, CEO and Founder, Explurger.
About Woodland:
Woodland is one of India’s most trusted outdoor and performance lifestyle brands, known for its rugged footwear, adventure-ready apparel, and durable gear built for the elements. With a legacy rooted in craftsmanship and innovation, the brand continues to inspire a spirit of exploration while offering products that blend function, comfort, and long-lasting quality. Today, Woodland remains a preferred choice for consumers who value performance and reliability in every journey.
About Explurger:
Explurger, founded by Jitin Bhatia, is the world’s first social media app built for travelers and explorers. The Series A-funded platform hosts over 18 million users across 75 countries, including 100,000 verified travel and lifestyle creators. With its motto “Get Out – Get Social,” Explurger champions a culture where offline experiences inspire online sharing, strengthened by major brand partnerships and a fast-growing creator ecosystem.
