Manipal University Jaipur (MUJ), a NAAC A+ accredited university known for its industry-aligned online degrees, is strengthening its online Master of Arts in Journalism & Mass Communication (MA JMC) program by adding three new-age electives. The university has introduced 3 elective tracks in its third and fourth semesters, designed to prepare learners for the rapidly evolving media and communication landscape: Strategic Corporate Communication and PR, AI-Driven Media & Content Creation, and Creator Economy & Digital Influence.
The new electives reflect MUJ’s focus on keeping its curriculum aligned with the rapid evolution of the media and communications landscape. Dr N N Sharma, President – MUJ, said, “As the media ecosystem evolves, higher education must keep pace with emerging technologies and changing industry needs. These new electives reflect our commitment to equipping learners with relevant skills for the future of journalism, communication, and digital media.”
The program prepares learners for a range of roles in the media and communication industry. As MUJ reimagines the online MA JMC for the new media landscape, electives ranging from generative AI and deep-fake detection to influencer-led digital platforms, helps learners develop AI-focused, future-ready skills for a rapidly evolving workplace.
To know more about the electives, visit: https://www.onlinemanipal.com/online-ma-journalism-and-mass-communication.
What Students Can Expect from These Electives
- The Strategic Corporate Communication and PR elective prepares learners for careers in corporate communications, brand management, and public relations, covering beats of journalism, brand management, integrated marketing communication, and corporate social responsibility.
- The AI-Driven Media and Content Creation elective responds to one of the most significant shifts in the media industry today. This equips learners to work responsibly and effectively alongside AI in modern newsrooms through generative AI for content creation, deep-fake detection and media ethics, digital media marketing, and AI in journalism and content automation.
- The Creator Economy & Digital Influence elective is designed for learners who want to build careers as content creators and digital-first media professionals, covering social media content creation and monetization, YouTube and Instagram production ecosystem, platform analytics and growth hacking, alongside influencer branding and personal media strategy.
The program brings together an industry-relevant curriculum, faculty mentorship and practical exposure to tools used in the media and communication sector, while allowing learners to explore emerging career pathways. Learners also study core subjects such as Communication Theories and Models, Reporting & Editing, Advertising Theory and Practice, Development Communication, and so on.
Why Choose Online MA JMC from MUJ?
The new curriculum reflects MUJ’s commitment to keeping its online programs industry-relevant, future-ready and responsive to changing professional requirements, while providing learners with the flexibility to develop specialized capabilities aligned with their career aspirations.
What sets it apart:
- Choice of three career-focused, industry-relevant electives
- Curriculum aligned with the future of AI, media, and digital platforms
- 100% online, delivered by experienced faculty
- Dedicated placement assistance
